SBTech brought its full collection of products and solutions at G2E 2019
2 minutos de lectura
(Las Vegas, SoloAzar Exclusive).- Andrew Cochrane, Chief Development Officer, SBTech, talked to SoloAzar after G2E show. "Our full turnkey platform offers the complete betting and gaming solution for operators," said Cochrane, who also commented about the expectations of the company and the current situation of the US market, among other issues.

"We have showcased our full solution of multi-channel (online and on property) platform, software and sports betting and gaming products that now serve some of the largest US sports betting and lottery operators and brands," said Cochrane, who then added: "Our full turnkey platform offers the complete betting and gaming solution for operators providing a comprehensive player account management system, sportsbook and casino, while our sportsbook solution seamlessly integrates into the platform using a single login and single wallet giving players the ultimate user experience."
"Our platform products lead the way in their speed to market for new entrants with rapid delivery managed by dedicated rollout teams; flexibility through APIs; fully managed and semi-managed trading solutions; a complete suite of advanced responsible gambling tools; an advanced sports engine and innovative feature set including Pulsebet, ActionBet and YourBet BetBuilder; risk management and bespoke trading strategy; and omni-channel retail and on-property sportsbook offering", he pointed.
He then highlighted which products stand out: "Our multi-channel software also provides a wide variety of market-specific offerings. For example, in the US, this includes complete US odds support with cent lines, parlays, round-robins, teasers and buy-points, all features that are key for American bettors. In addition, we offer custom-built American sports configuration and a highly flexible trading and pricing strategy across both online and on-property sportsbook allowing each of our US partners to achieve their risk management goals. Our on-property solution includes streamlined UX adapted to US market demands and a proprietary TV display incorporating live scores, match trackers, rotation number shortcuts and perfectly rounded cent lines."
When asked about the expectations and goals for the company, he answered the following: "The expectations have changed at G2E in the last two years ever since the repeal of the PASPA legislation in August 2018, with the spotlight now firmly focused on the US. The stakes are higher than ever before and there is huge excitement within the business and the industry as to the potential of a regulated state-by-state US market."
"We made very early in-roads into the US market, creating history by becoming the first supplier to announce sportsbook technology partnerships with Churchill Downs and Golden Nugget and Resorts Casino, just weeks after the repeal of PASPA. Since then we have extended this into Pennsylvania and Arkansas with Churchill Downs and are due to launch in serval other regulating states in the coming months," he added.
"We have rapidly become the go-to US sportsbook platform supplier with iGaming and lottery operators placing their trust in our proven, revenue-generating platform and sportsbook technology that is recognised as the number one for speed to market, localisation and flexibility."
"This year’s G2E is the ideal opportunity to showcase our award-winning multi-channel platform and product capabilities, and the huge potential they have to be integrated across further tier one iGaming and lottery brands as and when regulation permits within other regulating and soon to be regulated US states."
"Our goals remain the same; to continue to grow and win new large-scale, tier one iGaming and lottery deals in regulated markets and to deliver these, generating record revenues for our partners," he added.
He then made an evaluation of the recent performance of the company: "We have had a spectacular 2018-19, providing our partners with best performing, regulation-ready, flexible technology and software including best-in-class responsible gaming tools, enabling us to differentiate and deliver both outstanding financial results and the ultimate sports betting experience. The business has won the biggest multi-channel deals of 2018-19, on each occasion successfully completing highly technical and extremely competitive procurement processes, outperforming our rivals across a range of criteria. Our wins this year include a hat-trick of long-term, tier one, multi-channel sports betting contracts with three of the world’s largest lotteries: Veikkaus and Svenska Spel in Finland and Sweden respectively, and the US’s largest deal to date with the Oregon Lottery."
"The combination of our innovative and configurable Chameleon360 iGaming platform and market-leading omni-channel sportsbook solutions – localised to operators in more than 20 regulated markets both online and on-property – has led to the business winning several landmark agreements including US regulated sportsbook technology partnerships in New Jersey, Mississippi, Pennsylvania and Arkansas with more to come, and major deals in European regulated markets with Gamesys, ComeOn and Sazka."
"Lotteries such as Svenska Spel and Veikkaus are turning to us to replace their legacy platforms in order to continue to compete in a highly competitive market with a premium betting experience. Our offering will give them improved functionality and customer experience and a future-proofed platform with a secure and efficient technology stack."
When asked about future participation on shows, he said: "We are present at every major industry show across the year within every regulated and soon to be regulated market, as well as positing our management team and product experts on panels and discussion forums giving our expert views on the industry’s hottest topics."
"The next major focus will be ICE in London in February 2020 where the international gaming industry gather every year to network, showcase new products and really set the tone for the next 12 months."
Finally, he commented about the markets in which the firm is present. "We are firmly focused on the 20 existing regulated markets in which we supply our platform and products and on delivering some of the largest deals of 2019 to the world’s largest iGaming operators and lottery brands ion markets such as the UK, Sweden, Finland and the US. In terms of further expansion, we are growing well in all our existing markets, particularly across the US and our work with major World Lottery Association members. New market focus will look to expand in territories such as Eastern Europe and Latin America which has seen several countries open regulated frameworks in recent months."
Categoría:Events
País: United States
Event
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